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Your brand is the foundation on which everything else is built.

My name is Lance Parman. I studied art and design, worked as a Designer and Creative Director, and have devoted my career to developing and marketing brands. I spent several decades working in an advertising agency, then running it, then owning it. Now I pick and choose the projects I work on, but it’s always with one goal in mind—building brands that are beautifully designed and strategically differentiated.

This website is a collection of my work, thoughts, and interests. It is mostly for my own amusement, though I hope it will give you a new perspective, show you what is possible, and inspire you to imagine the potential of your own brand