When we began collaborating with Bekins, they had involved from a small town applicance store to one of the most unique appliance and retailers in the state of Michigan. The traditional store had evolved into a state-of-the-art, fully functional showroom where customers could experience products before purchasing. The product offering ranged from affordable brands to high-end luxury brands. Best of all, the staff was extensively trained on each product in order to help each customer find the ideal product for their needs and lifestyle.
Our job was to create an updated brand to reflect the store’s evolution and accurately showcase its unmatched customer experience. We started by identifying the “UNIQUES” that distinguished Bekins from everyone else in the field.
1) The Bekins Way (Scott’s Standard of Excellence)
• Bekins’ Bootcamp Training
• Bekins’ Selling Process
• Customer Experience (Matching product to needs)
2) Quality & Quantity of Staff (Unmatched in Michigan)
3) Unique Combination of Products and Services
4) Experience Centers
5) Oldest, Most Recognized Electronics Integrator in Michigan
