Grand Haven Foot & Ankle was ready for a brand refresh and a marketing strategy that would help them compete against the growing pressure from big-business healthcare companies setting up shop in the area. To build their brand and position them uniquely from the competition, we began by identifying their “UNIQUES.”
1) Patient Experience
GHFA is locally owned and consciously operates differently from the corporate healthcare giants. By giving patients more time with the doctor, more affordable pricing, and accommodating urgent appointments, GHFA raises the bar for patient care. Bottom line, they run their practice by the Golden Rule.
2) The Tri-Cities’ Only Locally Owned, Dedicated Podiatry Practice
3) More In-Office Capabilities
(including X-rays, minimally invasive surgery, and custom braces)