Peninsula Center of Cosmetic Dentistry (PCCD) is the leading cosmetic dentist in the San Francisco Bay Area. When I started working with them, their three locations each operated under a different name. They wanted to bring everything together under the PCCD name and give their brand a refresh.
We explored several different logo designs. The one I am sharing here was not the final selection, but it was my personal favorite. You can see the one they chose by visiting PCCDsmiles.com.
Five USPs (Unique Selling Propositions) differentiate PCCD from other cosmetic dentists. These differentiators became the foundation of their new brand and marketing strategy.
1) DSD Certified
PCCD is the Bay Area’s only cosmetic dentist certified in Digital Smile Design technology, providing patients with 3D facial design and a smile test drive “preview” before treatment begins.
2) IV Sedation
No other cosmetic dentist in the area offers a range of sedation options, including IV sedation, to minimize stress, ease dental anxiety, and allow our patients to relax during treatment.
3) More Specialists
PCCD offers the most diverse team of specialty doctors of any cosmetic dentist in the Bay Area, giving our patients the most comprehensive, holistic care possible.
4) In-House Lab
Only PCCD has an in-house lab of ceramicists allowing us to control the entire process, from porcelain color and quality to turnaround time.
5) Three Locations
PCCD is the first cosmetic dentist to offer three convenient locations in the Bay Area, with offices in Los Altos, Mountain View, and Cupterino.