Before anyone reads a word of your copy, they’ve already made up their mind about…
Lance ParmanNovember 21, 2025
Managing a business effectively comes down to three core pillars: Culture, Planning, and Execution. When…
Lance ParmanNovember 7, 2025
Start Inside Every company aspires to have a strong workplace culture supported by inspiring values.…
Lance ParmanMarch 13, 2025
My personal summary of the book, “The 22 Immutable Laws of Branding,” by Al Ries…
Lance ParmanAugust 23, 2024
When your best people leave, it's not them. It's you. You don't have a remote…
Lance ParmanOctober 10, 2023
My personal summary of the book, “The 22 Immutable Laws of Marketing,” by Al Ries…
Lance ParmanAugust 14, 2023