Brand Development Case Study:
Lakewood Construction is building a
different kind of industry reputation:
People and pricing you can trust

Lakewood Construction is West Michigan’s contractor with a conscience dedicated to building commercial buildings and relationships that last. Founded by a builder/architect, the company leverages its architectural outlook, unique affinity teams, and a bold 5% budget guarantee to build trusting relationships with clients. Lakewood challenges the construction industry’s conventional stereotype with a sincere and straightforward approach.


1) Relationships

  • Pairing the right team with each client
  • Employee longevity
  • Customer loyalty
  • Personal touch
  • Community involvement

2) Budget Guarantee (within 5%)


3) Owner’s Architectural Background