A Family Dentist for the Local Community

When two dental offices decided to merge, a new name and identity was needed. Located in the greater Grand Rapids, Michigan area and serving the suburb community of Wyoming, the logical choice was to name the practice Wyoming Dental.

The doctors’ wanted to focus on family dentistry welcoming patients of all ages. Rather than adding the word “family” to the practice name, I decided to design a logo that visually implied a family. Once the new brand was built, signage and marketing was launched to introduce Wyoming Dental to the community.